For more than a decade now, NJ Asset Management has dedicated ourselves to rule-based investment strategies that are perfectly suited to the Indian financial markets. This approach to investing, which is also called “Factor Investing” relies on designing well defined rules for asset allocation as well as stock selection based on financial and market data accumulated over the years.

Unlike conventional investment management, Factor Investing seeks to eliminate human biases and use data science and cutting edge technology to implement rules that are not only economically sound, but have proved their worth over the years.