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Leading the way

Mr. Neeraj Choksi & Mr. Jignesh Desai are two first generation entrepreneurs who began the journey of 'NJ' in 1994. With a humble beginning from home, the promoters have successfully shaped the group's forays into many diversified businesses.
Both the founders are passionate for extending financial inclusion to the masses and providing them the opportunity to improve their lives through financial well-being. Both are also actively engaged in furthering the cause of the industry, promoting investor interests. They are also passionate on giving back to society through the Group's education and training initiatives.
Neeraj Choksi

Mr. Neeraj Choksi

Co-Founder, NJ Group

Mr. Neeraj Choksi is the co-founder and promoter of NJ Group of companies since 1994. Graduated in business management from Sardar Patel University in 1992. A Certified Financial Planner, from the Financial Planning Standard Board (FPSB India) affiliated with FPSB USA, an Associate of Insurance Institute of India and a Certified Trust & Estate Planner (CTEP) from American Association of Management.

In 1994, immediately after graduation started the financial products distribution business along with Mr. Jignesh Desai, in Surat. Presently, NJ India Invest Pvt Ltd is one of the Largest Financial Products Distributors in India. NJ Group currently has a wide presence in India with offices at nearly 205+ locations. The Group has an employee strength of over 2339 employees. NJ Wealth, the flagship business of the Group, has over 45,910 active distributors and Assets Under Management (AUM) of over Rs.2,37,736 Crores as on 31/03/2025.

Within financial services NJ Group is also into Insurance Broking, Asset Management and has its own NBFC providing loans against units of mutual funds.

Neeraj is also the Chairman of the asset management business managing more than Rs.10,167 crores of Assets Under Management (AUM) as on 31/03/2025.

While the core business of the group continues to be financial services the group has forayed beyond financial services into Information Technology, Real estate, FMCG and other lines of businesses.

He has also,

  • Served as the member of the SEBIs mutual fund advisory committee for seven years (2011-2018) and currently also a member of the SEBIs Mutual fund Advisory Committee.
  • Apart from the Mutual Fund Advisory Committee, he has been a member of several working groups and committees of SEBI.
  • Has served as the member of the NSDL Business Advisory committee, BSE Capital Market Committee, NSE Trading Member Advisory Committee and various others.
  • Has been responsible for creating Industry Trade Body for Portfolio Managers APMI (Association of Portfolio Managers of India) and was the founder Chairman of the same.

Others

  • Actively involved as a Director of NJ Charitable Foundation, working towards the upliftment of underprivileged children by providing quality education and education resources.
  • Also an active Rotarian since 1996.
  • Have been the recipient of the "Outstanding Young Business Man of the year Award" for the year 2008 by Junior Chamber at the Zonal level.
Jignesh Desai

Mr. Jignesh Desai

Co-Founder, NJ Group

Mr. Jignesh Desai is the co-founder and promoter of NJ Group of companies, headquartered in Surat. He completed his studies in civil engineering before embarking on his professional journey. In 1994, immediately after graduation started the financial products distribution business along with Mr. Neeraj Choksi in Surat. Presently, NJ India Invest Pvt Ltd is one of the Largest Financial Products Distributors in India. NJ Group currently has a wide presence in India with offices at nearly 205+ locations. The Group has an employee strength of over 2339 employees. NJ Wealth, the flagship business of the Group, has over 45,910 active distributors and Assets Under Management (AUM) of over Rs.2,37,736 Crores as on 31/03/2025.

Over the years, his leadership has been instrumental in driving the company's expansion and diversifying its business portfolio.

NJ Group has diversified into Insurance Broking, NBFC services, Information Technology, Real Estate, and FMCG sectors, reflecting Mr. Jignesh's commitment to innovation and sustainable growth.

Mr. Jignesh is also the Director of the asset management business managing more than Rs.10,167 crores of Assets Under Management (AUM) as on 31/03/2025.

He serves on the Board of Directors of the Financial Intermediaries Association of India (FIAI) and is the former President of the Navsari Management Association (NMA). His leadership has played a significant role in shaping NJ Group's strategic direction and growth, reinforcing its reputation as a business built on trust.

Mr. Jignesh has been actively contributing back to society. He is a proud recipient of the 'Anavil Ratna' by the Bruhad Anavil Samaj, Navsari. Mr. Jignesh also holds various positions in non-profit initiatives. He is a trustee at NJ Charitable Trust, Rotary Eye Hospital in Navsari, Navsari Traffic Education Trust, and Bruhad Anavil Sanskar Trust in Navsari. His efforts in these roles demonstrate his dedication to giving back to the community and supporting various social initiatives.